Skip to content Skip to navigation

Refill Is The New Black: Why We’re Ditching Black Friday Waste For Refill Heroes

Black Friday is just around the corner and we’re as excited as the next person to grab a bargain. But whilst our wallets benefit from the hundreds of discounts around, we can’t ignore the fact that it comes at the expense of the planet which to us, seems like a pretty unfair deal. At Milk & More, we’ve been inspired by fellow eco-conscious brands such as Patagonia, GiffGaff, All Birds and more who are taking a different approach to Black Friday for the good of the planet.  That’s why this year we’ve decided to do things differently too. We’ve proudly become the Home of Refill™ with our growing range of fantastic refillable products delivered to your door and we’d like to celebrate that. So, we’re turning our Black Friday green and launching Refill Friday instead! 

 

(Re)Fill me in: Why Refill Friday? 

To put a long story short, Black Friday causes a lot of waste. ​Waste Managed has forecasted that this year’s Black Friday is forecasted to produce nearly 430,000 metric tonnes of greenhouse gas emissions from product deliveries alone. For context, that equates to around 435 return flights from London to New York. And that’s just the start. ​

Additionally, according to the Building a Circular Economy report, up to 80% of items bought on Black Friday – including all the packaging too – will end up in landfill, incineration or best case scenario, low-quality recycling shortly after purchase. ​When you also consider the emissions and resources used to create all of the wasted products, it paints an even bleaker picture. ​

The good news is however, this is where Milk & More’s refill revolution comes in. ​A glass container that’s refilled at least five times before being recycled can reduce its product life cycle CO2 emissions by over a third according to Zero Waste Europe. And not to brag here, but our milk bottles are refilled up to 28 times. ​

This means, we are reducing not only the amount of single-use packaging waste but our emissions too! ​


So, what’s the deal with Refill Friday?

We’re delighted to have welcomed a number of exciting brands creating some of our favourite, quality products onto our electric floats and into our refill shop. We have expanded beyond our milk to now include fruity Belvoir cordials to Brown Cow Organics and River Cottage's luscious yoghurt jars, a planet-kind refill cleaning range from Fill, and many more. ​

To champion this, and offer a fairer deal this Black Friday, we’ll be celebrating Refill Friday with an exciting 24 hour only discount across a range of products in our refill shop. It’s going to be big. All will be revealed on Refill Friday, so make sure you visit our website on Refill Friday to get the limited time deal! ​

Say goodbye to single use packaging this Refill Friday, and grab a deal that both your wallet and the planet will thank you for. Ditch the pack - join the refill revolution! ​

*** We hope you enjoyed the amazing deals on Refill Friday and discovered some tasty new favourites. Don't forget you can still browse our Refill Shop, where we're always welcoming new arrivals and offering fantastic deals. Let's keep the Refill Revolution going! ***