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Meet Our Exciting New Fresh Milk Cartons

Several months ago, we faced a troubling reality. While we were committed to delivering fresh milk straight from dairy to doorstep in reusable glass bottles, over 90% of UK milk sales still came in conventional packaging, dulling supermarket aisles and fridges up and down the country! 

We questioned whether milk lovers lacked viable alternatives, embarking on a mission to inspire change and offer something innovative for the breakfast table: Good mornings delivered!  

Teaming up with our creative partners at big fish and engaging in extensive discussions with Elopak, we discovered the sustainability credentials of their natural brown board cartons, made from renewable and bio-circular materials (re-used vegetable oil), fully recyclable from head to toe. In fact, due to the high-quality fibres used in the board, they can be recycled up to 7 times! 

The result? A diverse range of fun, engaging, and interactive fresh milk cartons. Each of the different milk varieties on offer is presented as a different house with a unique front door and decorated with a wide array of windows, balconies, home chattels, wildlife, cats and dogs, plants, flowers, trees, post boxes, and noticeboards. So now you can collect each carton and build a little street!

Each carton also features a back-of-pack QR code, taking you to entertaining behind-the-scenes videos of life on the milkround, competitions, and offers, all direct from the comfort of the breakfast table! 

So, whether it's our iconic reusable glass bottle or responsibly sourced, fully recyclable carton, the choice is now in your hands, our fellow milk lover. With free delivery before 7am, courtesy of your friendly local milkmen, waking up to freshness has never been easier!  

Interested in seeing more? Shop Fresh Milk Cartons.