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A Float Side Chat With Charlotte, Chief Executive of Belu Water

At Milk & More we are incredibly proud of the community of brands we work with and want to shine a spotlight on the amazing work they do. This month, Charlotte jumped on the back of our float with Jordan to talk to us about Belu's mission to change the way the world consumes water, and about the important partnership we have built together as part of our journey to become the Home of Refill™

Firstly, still or sparkling?

Still

Tell us a little bit about what makes your water so special?

It’s a natural mineral water, drawn directly from our dedicated source within an Area of Outstanding Natural Beauty in mid-Wales.  It has a pure, crisp taste and our sparkling is lightly carbonated. 

What are you most proud of achieving since launching?

We’ve always put people and the environment first, it’s part of our DNA.  All our profit is invested in our purpose and to date we’ve invested over £5.5m in WaterAid, enabling them to bring clean water, decent toilets and good hygiene to everyone, everywhere.

What inspired Belu to team up with Milk & More for this partnership?

We always strive to challenge the status quo and to find ways to reduce our impact on the environment.  This partnership is our first opportunity to reuse our bottles again and again.  Milk & More’s customers are unique, as they understand and will return glass packaging for it be reused.  As a result this new partnership and route to market is so exciting.

Any undercover top-secret projects brewing at Belu HQ?

Always! I often say there’s never a dull moment at Belu, there really isn’t.

If Belu water had a celebrity spokesperson, who would be the perfect fit and why?

David Attenborough – he captures everything we’re about – reducing our impact, protecting habitats with nature based solutions and he’s British.

 

Quick round:

Iced cold or room temperature?

Ice cold from the fridge

Ice and a slice?

Never

What’s your milk of choice?

Organic semi-skimmed

What’s your go-to breakfast?

Yoghurt, seeds and berries

 

Pick up some bottles of Belu here (they're on offer!) and join the Refill Revolution today!