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Rude Health

Rude Health started around Nick and Camilla Barnard’s kitchen table with a mission to make healthy breakfast choices celebrations, not sacrifices. Read all about them below, and try out their deliciously smooth and rich almond drink.

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‘A Life Lived in Rude Health is a Life Worth Living’



The Rude Health began in 2005 with husband and wife team Camilla and Nick. Browsing the supermarket aisles, they noticed a clear divide between the healthy and the tasty, and that the ‘healthy’ options were often anything but. They were determined to bring flavour and enjoyment to healthy eating.

Offended by the ‘rabbit food’ nature of the truly healthy cereals, they dreamt up a huge goal – to create the world’s most exciting muesli. From their own kitchen table, they experimented with the most flavoursome fruits, nuts, seeds and grains, eventually concocting the tastiest combination of 23 perfect ingredients, each organically and sustainably farmed, nutritious and delicious. Proudly naming it ‘The Ultimate Muesli’ they boxed it up in recycled jars and shoe boxes to sell locally, and it wasn't long before it took off - even Nigella Lawson loved it.

Twenty years on, things have come a long way for this exciting brand. Driven by their passion for vegan goodness, they perfected a line of indulgently smooth and creamy dairy-free drinks, including the heavenly almond flavour.

Thanks to their commitment to both quality and sustainability, they’ve won a whole host of awards, too, including an incredible 23 Great Taste Awards (and counting!), and a B Corp accreditation. Businesses who boast the B-Corp badge are recognised for their ethical and environmentally-friendly practises and production, and as far as Rude Health are concerned, this means ‘shining from the inside out,’ while leaving the planet and their consumers ‘in ruder health.’

When it comes to sustainability, the mission never ends. From day one, the good people at Rude Health have been exceptionally picky about their ingredients, making sure to work with farmers who favour small harvests with maximum flavour. As for packaging, they use recyclable packaging across their whole range.

Despite the skyrocketing growth and achievement, for Rude Health, the goal remains the same as ever – keep flavour at the heart of simple nutrition so that you can enjoy food that sets you up for a day spent in rude health – feeling good and living life to its best.